759’s Competitor Analysis

Competitor depth psychology The business of 759 p arentage is principally assiduous in the sales of confectioneries, beverages and other jammed foods imported from Japan and other regions in the world. The origin of its products mainly includes Japan, followed by Korea, chinaware and Europe. In Hong Kong, OKASHILAND has similar characteristics with 759 pedigree on purchasing practice. It offers various brands snacks and beverages from different countries in the world such as meiji, Calbee and LOTTLE. It besides provides a series of exclusive products low its own private brand of quatern Seas.In term of scale, for the year ended 30 Nov 2012, 759 store owns 98 stores around Hong Kong. However, OKASHILANDs retail network of 53 outlets dictated in Hong Kong. Their stores customaryly were located at MTR stations and shopping mall. 759 store possesses a greater market segment. Difficulties Since 759 store adopt the policy of high turnover, wide varieties and positioned the gener al public as our target customers, the moment of outlets, products and suppliers have increased greatly from 2011. As the subjugate of suppliers and products increased, more products are needed to ship to Hong Kong from various suppliers around the world.The execution of purchasing becomes more complex. The routing system is call for to be maintained on a high efficiency level in order to control the dose costs. The transportation costs would be increased when the 759 stores logistics in purchase is non well organized. The expansion on retail network rises the difficulty on replenishment. Since the number of outlets increased, more resources are needed to replenish inventory in each store. Also, the cleverness of warehouse and logistics equipments becomes a bottleneck of 759 stores expansion. It is because the inbound and outbound of inventories are increased.